Friday, December 27, 2019

Employment Is Falling Off A Cliff And It Doesn t Matter A...

Tara Ahmed 7/9/2015 EMPLOYMENT ESSAY A nation’s unemployment rate, average workweek, labor force participation rate, and average hourly wages are all very important indicators for measuring the health of its economy. If labor force participation is declining and the unemployment rate is increasing at the same time, it is an indication that the economy is in serious trouble. Besides raw numbers, there are a number of factors which affect the overall composition and working of the labor force in a country. Labor force participation in USA is at an all-time low. A look at a compilation of articles and economic papers published in prestigious publications like Forbes, The Atlantic allows for deeper introspection about the impact of economic†¦show more content†¦This in turn frees up the labor to be used in other sectors like service industry. When fewer people were employed by agriculture sector, due to efficient productivity, it caused structural unemployment, but it freed up more labor for another sector l ike manufacturing. That cycle will be repeated as manufacturing becomes more efficient and more people would be made available for say service industry. This therefore contributes to more productivity in the service industry. The paper presented in The Economist titled â€Å"Previous technological innovation has always delivered more long-run employment, not less. But things can change.† addresses the constant fear that technological advances will adversely affect employment opportunities. Technical advances will replace humans in work space and there will be massive unemployment in the future is a constant rhetoric by certain economists. This fear has proved to be baseless over the past centuries. When industrial revolution happened, there was massive structural unemployment in agricultural sector. Horses and mules were replaced by tractors. But as industries flourished, there was a huge demand for workers in large factories. Large scale manufacturing did not hamper the need for more workers. New technology opens up new job sectors and creates opportunities for a more specialized work force. There was massive investment in education and skill development. Early 20th

Thursday, December 19, 2019

The Views Of God In The Creation Of Adam By Michelangelo

The Creation of Adam is one of the most famous works of art by Michelangelo and is located on the ceiling of the Sistine Chapel. The Painting depicts two main figures: God, on the right hand side, and Adam, on the left hand side. These images illustrate the creation of man in the book of Genesis and is meant to help us understand that man was made in the image of God. The major aspects of this painting, God, Adam, and the angels, Convey Christian morals such as fatherliness, Humanity, and divinity. God is a renown holy figure who is depicted by most to be stern and kingly, yet kind and fatherly. In Michelangelo’s depiction, he focuses more on the fatherly aspect of God. As he is not garnished in royal robes or a crown, instead he has one†¦show more content†¦Adam and God both have physical resemblances, some being that they are both muscular and they both appear to lying in a relaxing manner. Especially Adam, he is lounging on the coast while reaching out to God, giving a sense of trust and informality. Adams body also seems to be in more of a concave shape, vs God being in a convex shape. This helps to further illustrate the idea that man reflects the image of God. Though Adam is one of the most important figures in the painting, he is not the only one present alongside God. There are many theories behind the figures that surround God, the most widely accepted one is that they are angels. Angels, like God, are seen by Christians to be divine figures. This is represented by the angels being within the cloth that surrounds God, as well as carrying him. They are God’s loyal servants, so they are shown by helping God in any way needed with his creation. The angels appear to struggle while they carry God. In the way that it takes many of them to support him, and how their posture seems to very uncomfortable and strenuous. This alludes to the the fact they are carrying the weight of the world. The curtain that surrounds them gives a sense of movement as well as a sense of being at home. This is because aside from the skin tone, the curtain is one of the only warm colors in the painting. The deep red has very comfortable feeling to it. The Creation of Adam helps convey many ideasShow MoreRelatedMichelangelo And The Italian Renaissance1012 Words   |  5 Pagescatholic and protestant point of views. The church during this time was an important patron of the arts. Michelangelo di Lodovico Buonarroti Simoni is known for being a famous painter, sculptor, architect and poet. He is to be considered one of the most famous artists of the Italian Renaissance. His most famous works include the â€Å"David† the â€Å"Pita† and he is also famous for his biblical paintings in the Sistien Chapel the â€Å"Last Judgment† and the â€Å"Creation of Adam†. Both beautiful and intricate worksRead MoreMichaelangelos Magic Hands975 Words   |  4 PagesMichelangelo’s Magic Hands Michelangelo was the greatest artist of the Renaissance Era. He was very diverse he was a sculptor, painter and was a great architect. His painting in the Sistine Chapel was incomparable, his sculptor of David is a masterpiece, and his building of St Peters is iconic. Without these masterful art pieces Art would not be where it is today. Being able be an amazing painter, sculptor, and architect proves how Michelangelo was the greatest artist of the Renaissance Era. NowRead MoreThe Renaissance Painting : Leonardo Da Vinci And Leonardo Da Vinci971 Words   |  4 Pagesoil on stretched canvas. Using these type of materials, helped give the paintings more perspective, depth, and color. Although there were multiple artists throughout the Renaissance period, two of the most famous artists were Michelangelo and Leonardo Da Vinci. Michelangelo created the sculpture of â€Å"Pietà  Ã¢â‚¬  and paintings on the Sistine Chapel ceiling. Leonardo Da Vinci became known for two of his paintings, â€Å"Mona Lisa† and â€Å"The Last Supper†. Throughout Michelangelo’s life, he was an architectRead MoreThe Hidden Meanings Within Michelangelo s The Creation Of Adam2224 Words   |  9 PagesWhat are the hidden meanings within Michelangelo’s The Creation of Adam? Is there significance in God and Adam’s stretched hands? Several art historians analyzed this particular aspect of the fresco, and believe it to have deeper meaning; while many found significance in the nude figures next to and around God. Each interpretation came about using a different methodology, explained in detail below. While all of these interpretations are valid and offer special insight into the fresco, they are notRead MoreThe Sistine Chapel : An Extension Of A Primary Religious Place Of Fellowship2129 Words   |  9 Pagesinstitution or that is considered an extension of a primary religious institution. The Chapel is located in Vatican City, Rome and is in the Apostolic Palace. It is known for its Renaissance art, especiall y for the ceiling art that was painted by Michelangelo, and attracts more than 5 million visitors each year (Szalay, 2013). The Sistine Chapel had got its name from its commissioner, Pope Sixtus IV della Rovere, who decided to have a large room built where the Cappella Magna, which was a mediaevalRead MoreMichelangelo : The Powerful And Inspirational Artist1701 Words   |  7 PagesMichelangelo Buonarroti; the powerful and inspirational artist Art, architecture and poetry among other creativity-based subjects have been around for well over half a millennium. However, artistic history can never be complete without mentioning one iconic artist whose reputation has lasted over five centuries now. Michelangelo di Lodovico Bounarroti-Simoni was born on March 6, 1475, in Caprese, Italy, born to a middle class family, which thrived on banking business. He was more interested in paintingRead MoreThe Value of Genesis1127 Words   |  5 Pagessome of them are actually based completely on the stories of Genesis and Genesis itself. For example, John Milton’s Paradise Lost is a classic epic that relates especially closely to a story in Genesis. It depicts an in-depth version of the story of Adam and Eve’s rise in Eden and eventual fall into temptation, adding in multiple viewpoints to an originally one-sided story. Without having read Genesis, one finds oneself a little lost while trying to delve into the depths of Paradise Lost. Having readRead MoreSistine Chapel Ceiling and The Last Judgment2035 Words   |  9 Pagesthe Vatican. I am going to attempt to evaluate these two pieces of art painted by Michelangelo and explain the cultural and religious aspects of them. I will also look to other scholars to get their perspective and their reactions to the paintings. The last step of my research will be to formulate a theor y about the relationship between culture and religion and use my topic to help defend my theory. Michelangelo was born in a time in which the church had a great influence on most things that peopleRead MoreThe Value of Genesis1059 Words   |  5 Pagesclosely to books that exist today. In fact, some are more accurately described as creative recounts of certain events in Genesis and Genesis itself. For example, John Milton’s Paradise Lost is a classic epic that has a strong basis in the story of Adam and Eve. It depicts an in-depth version of their rise in Eden and eventual fall into temptation, adding in multiple viewpoints to an originally one-sided story. Without having read Genesis, one finds oneself a little lost while trying to explore theRead MoreItalian Renaissance Humanism in Art1826 Words   |  8 Pagesearth because they were divinely given the ability to determine their own fate (Mirandola). He accentuated the superiority of humans and sought to portray man as good due to his creation from God. AOration@ described man as the perfect being and glorified man a s the all around perfect creature (Vary). Mirandola=s humanistic views go as far to say that man is better than the angels themselves. He used many pagan references and strays away from the Church by using evidence from the Old Testament and quoted

Wednesday, December 11, 2019

Importance of Communication in an Organization †Free Samples

Question: What Is the Importance of Communication in an Organization? Answer: Introducation Effective communication is a necessity in working of every organization which enables a business to perform basic functions i.e. controlling, organizing, leading and planning. Communication helps managers to perform their jobs as well as fulfill their responsibilities. It also serves as a foundation for planning. In order to implement plans in a business, it is very important to communicate them. It is also required in organizing as to direct people about their tasks. Similarly, communication also helps a leader to communicate effectively with his followers which helps them to achieve goals. Without communication even controlling is not possible as lack of communication may result in chaos. In general, a manager devotes about six hours on daily basis to improve and facilitate communication. Majority of time a manager is spent in collaborating with superiors, subordinates, colleagues, suppliers and customers. In cases where oral communication is not possible, managers even use technique of written communication and use letters, memos, reports etc.(Wardrope, 2002) This makes it clear that communication is a building block of an organization. Following are the benefits an organization achieves with effective communication: Communication helps in promoting motivation as it clarifies employees about the task to be performed and how it is to be performed. It also helps to give the proper feedback of the task and helps an employee to know if he's not up to mark and what necessary improvements are needed to be taken. It also serves as a source of information for the process of decision making because it helps to identify and assess the alternative course of action. Communication also helps to alter the attitude of an individual. An employee with adequate information would have better attitude than a less informed one. It helps to prevent the situation of chaos and facilitates smoothness in work. Communication also helps a business to socialize itself on various social networks which helps the organization to create its brand image and value. This image helps the business to grow and flourish its sales. As we have already discussed, communication helps in controlling. Communication can control the organizational behaviour of an individual in various ways. In an organization various guidelines and regulations are enacted that are required to be followed by every individual. This helps the organization to work efficiently and manage its employees well. The employee must comply with these rules and regulations which helps them to perform efficiently and approach to their superiors for any grievances. Thus communication plays a big role in controlling function of an organization. (Du, Shuili, Bhattacharya, Sen, 2010) Communication is the basic feature of every management; it plays an important role in raising the morale of an employee which is required for smooth functioning of an organization. An effective and efficient communication requires skills of manager in delivering and receiving of messages. It is the responsibility of a manger to analyse the barriers to communication and analyse the factors for their occurrence and take preventive actions accordingly. This is very essential for a manager to ensure effectiveness of communication in the organization.(Shang, Shari, Seddon, 2002). References Du, Shuili, Bhattacharya, C. B., Sen, S. (2010). Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication. International Journal of Management Reviews, 12(1), 8-19. Shang, Shari, Seddon, P. B. (2002). Assessing and managing the benefits of enterprise systems: the business manager's perspective. Information systems journal, 12(4), 271-299. Wardrope, J. W. (2002). Department chairs' perceptions of the importance of business communication skills. Business Communication Quarterly, 65(4), 60-72.

Tuesday, December 3, 2019

What Is Business Studies Essays - Entrepreneurship, Business Models

What Is Business Studies? ?What is Business Studies?^ ?Business studies is the study of how businesses are set up, financed, organised and controlled, how people are employed, managed and paid, how goods are developed, produced and sold, how goods and services are priced and how the local, national and international government help or hinder businesses.^?1 In studying the setting up of a business there are many aspects that need to be considered. Such as the type of business ownership^?s which are suitable for the entrepreneur, where the capital will be coming from, what goods or services could be considered to sell and where the business should be located. The extensive amount of research, which is carried out before the business operates, is also studied. There are many sources of finance open to the entrepreneur, which also need to be studied in depth. The business owner has to set the right price for its goods or services ^? a price which is of convenience to the consumer and which is affordable for the owner. This is possible by using break-even analysis, and again market research. Owners of businesses need to constantly consider the financial situation of the firm this may include constructing various balance sheets and a monthly/annually profit and loss account ^? construction of these are important in business. Charts and graphs are also constructed so that the state of the business can be analysed in depth. Labour in a business involves many aspects. The recruitment of new employees ^? from the advertising of the post right through to the selection of the most appropriate candidate. It also includes training/education involved in business and even how to motivate an employee and the different payment methods they can receive. The main sections in an organisation chart actually breaks up the sections in business ^? marketing, finance, production and labour. Trade unions are also a part of labour in business ^? employees can sometimes cause potential harm to the business as well as being a valuable asset, the stages of what a trade union can do are also studied. Market research is also very important to any firm the marketing mix breaks it down into individual sections which are important in business studies ^? product, place, price and promotion. There are many different types of research and different types of sampling methods, which the researcher has to consider before preceding. The source of the good or service is a part of business studies, what raw materials are needed, how was it made and why was the product made ^? is there a market for it. The life of a product before production is studied as well as the life of a product when it is in the market and also when it leaves. External influences such as the government can help or destroy businesses. Many different types of external influences and other matters that cause harm to businesses are looked at. It is also important to be aware of the various automation methods used in business to improve efficiency. Many firms use information technology in various ways such as ^? EPOS systems and banking, business studies involves briefly the studying of this. Overall, business studies is not just about simply looking at how to run a business it is about finding out how businesses and other organisations actually operate and how the factors that influence modern businesses are dealt with. All the above points and possibly more are studied in great depth in a business studies course. Business Reports

Wednesday, November 27, 2019

The Advantages And Disadvantages Of Global Alliances Tourism Essay Essay Example

The Advantages And Disadvantages Of Global Alliances Tourism Essay Essay As a affair of endurance, air hoses within the current environment are invariably reexamining and changing their schemes. An of import constituent of any air hoses scheme to stay feasible and maintain competitory advantage in today s scene is to pool resources and portion hazard, known as an confederation. A wide definition of an confederation that occurs in the air power industry is the coaction between two or more houses that retain their liberty during the class of their relationship ( Kleymann A ; Seristo , 2004 ) . To that terminal, there are certain fluctuations of air hose confederation in trend today, in peculiar the Global Airline Alliance. Get downing with a outline and designation of these confederation groups, the treatment will travel to a choice and analysis of benefits and defects that can be associated with planetary confederations from a concern and consumer position. From here, an grasp will be gained of the major air hose confederations and typical principle of confederation schemes. We will write a custom essay sample on The Advantages And Disadvantages Of Global Alliances Tourism Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Advantages And Disadvantages Of Global Alliances Tourism Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Advantages And Disadvantages Of Global Alliances Tourism Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Presently, the most popular signifiers of alliance in the air hose concern are the non-equity selling confederations known as Airline Alliance Groups ( Kleymann A ; Seristo , 2004 ) or Global Multicarrier Alliances ( Cools A ; Roos, 2005 ) . At the present clip, the chief planetary multicarrier confederation webs are Star Alliance, One World, and Skyteam ( UBM, 2010 ) . These confederations are preponderantly a monolithic planetary web of many-sided codesharing and joint resource Air Service Agreements ( ASA s ) between bearers. This allows a cardinal point of contact for the rider to guarantee a convenient, smooth and efficient worldwide travel experience ( Star Alliance, 1997 ) . Although single air hoses are aligned under the umbrella of a individual corporate entity, distinguishable air hose trade name individualities and civilizations are retained. These confederations have set out to revolutionize seamless air travel for the international rider from hub to hub and beyond. A dditionally, the synergisms created were merely possible due to astute administration of antecedently implausible coaction. To that terminal, air hose pudding stones now understand The best manner to bring forth existent concern growing and enlargement is by hammering the appropriate strategic partnerships ( Borovich A ; Yeheskel, 2001 ) . From an air hose concern position, rank in a planetary confederation has one distinct, instantaneous and strategic advantage. Almost nightlong, all member air hoses geographic path constructions will hold expanded without dearly-won capital investing in substructure and assets. This allows air hoses to serve paths that were antecedently deemed non-profitable or unaccessible, albeit on other confederation members aircraft. This complementary confederation ( Oum A ; Park, 1997, as cited in Chen A ; Ross, 2000, p. 328 ) has the flow on consequence of bring forthing untapped markets within the domestic environment and giving higher burden factors for all confederation members aircraft operations. Henceforth, this produces larger grosss which in bend diminishes overhead costs and maintains more efficient air hoses by take downing unit cost base ( Doganis 2001, p. 76 ) . While this contributes to variegation and larger net income borders for join forcesing air hoses, the traveler can be confident airfare cost will stay comparatively sensible presuming competition remains feasible on any given path. This is a good result for all involved, both air hose concerns and the consumer. A comparable illustration where confederations between two air hoses runing on the same path is nevertheless, considered anti-competitive ( Chen A ; Ross, 2000, p 328 ) . Here the viing air hoses could strike a codeshare agreement, typically after a tenuously long and drawn-out conflict trying to derive market portion. This is routinely known as a parallel confederation ( Oum A ; Park 1996, p. 190 ) , nevertheless this is unluckily likely to ensue in trust type monetary value repair. This signifier of confederation by and large benefits the air hoses as it narrows competition and has a leaning to make a higher demand for a peculiar service, hence higher airfares ( Chen A ; Ross, 2000, p 328 ) . Conversely, the pre-alliance scenario using capacity dumping ( NZ Parliament, 2006 ) , where supply exceeds demand, merely net incomes the consumer with laughably low and unsustainable airfares. This constantly serves to beef up the dominant market leader s place by financially extingui shing the competition in the long term. These types of confederation are built-in of marauding behavior with really small consumer benefit and necessitate antimonopoly unsusceptibility ( Bilotkach, 2005, p. 168 ) . An illustration of this type of agreement within the planetary confederation webs does be, although on the extremely competitory North Atlantic path between Lufthansa and United Airlines ( Kleymann A ; Seristo , 2004, p. 23 ) . While codesharing is one arm with which to distill costs, create better borders and keep a moderately priced service, it is non the lone resource available to profit allying spouses and the consumer. One merely needs to see any of the planetary air hose web s web sites to see a big graduated table joint selling experience. Consequently, Extensive market presence plays an indispensable function in major air hoses programs for endurance and prosperity ( Kleymann A ; Seristo , 2004, p. 113 ) , and this influence is an effectual tool when multiple powerful trade names are combined. For the smaller air hoses within the confederation groups, association with some of the mega-carriers entirely is a sufficient selling device to increase acknowledgment and augment rider Numberss. This is merely a instance of if riders do non happen you, they will non wing you ( Bammer, 2000, as cited in Kleymann A ; Seristo , 2004, p. 121 ) . For the bigger bearers in the group, enhanced economic syste ms of graduated table ( Doganis, 2001, p. 76 ) , range and denseness ( Kleymann A ; Seristo , 2004, p. 39 ) beckon, to supply growing rapidly while extenuating a host of regulative and economic barriers. This coincides with the planetary confederation construct To lend to the long-run profitableness of its members beyond their single capablenesss ( Star Alliance, 2010, p. 6 ) . Another advantage of such extended market sway is the corporate consumable and plus buying power. Doganis provinces, the Star Alliance group is estimated to salvage between five to seven per centum each twelvemonth with this scheme ( 2001, p. 78 ) . In contrast, these combined selling regimens can be inflexible and coerce a loss of single trade name individuality. As the planetary confederation trade name builds its ain features, it will be perceived by the client to present a certain outlook, and if non all of the confederation members fit the theoretical account, they may be forced to compromise their ai n individualities to conform, or hazard being extricated. This is known as the Domino consequence ( Kleymann A ; Seristo , 2004, p. 17 ) . The air hoses are non the exclusive profiteer from this huge selling onslaught. Customer satisfaction, keeping and relationship quality is the mark of any selling scheme, and with vastly big planetary trade names and reputes at hazard, criterions will ever be under examination. The consumer perceptual experience of these confederation groups is that of a seal of quality ( Kleymann A ; Seristo , 2004, p. 39 ) , and all members are logically required to demand some consistence over the service spectrum. To that terminal, the planetary confederation groups have combined value adding resources to run into or transcend the outlooks of the high value international traveler ( Star Alliance, 2010, p. 6 ) . Some pertinent illustrations are: precedence check-in, sofa entree, extra luggage allowances, precedence embarkation, planetary ticketing, common terminuss and precedence luggage managing. As aforesaid, the consistence and fluctuation with which these extra benefits are delivered can supply a possible drawback. Merchandises vary from trade name to trade name, for illustration ; Air New Zealand has a premium economic system place ( Star Alliance, 1997 ) , of which non all air hoses utilise. A client that purchases this place winging from New Zealand to Germany with confederation codeshare spouse Lufthansa ( McCaw, 2010 ) , would in all likeliness be downgraded to an economic system place from England or the United States. Furthermore, differing civilizations can besides play a function with service bringing. Once once more, the client winging from New Zealand to Germany may bask the relaxed Kiwi attitude, but may be overwhelmed by the clinical and formal German attack, or frailty versa. Henceforth, Kleymann and Seristo suggest successful trade name image and client fulfillment is peculiarly relevant to quality and consistence of service ( 2004, p. 121 ) . Global confederations offer many joint benefits to consumers from air hoses thriving within their ain niche, which could non be possible without trust on international spouses. While the phenomenon of globalization is a world and people seek to distill and simplify work, clip and travel experiences, planetary air hose confederations fit the mold as a reaction to seek balance. At present, the regulations of international air power preserve sovereignty and do non back a genuinely competitory environment. While grandfathering commissariats of set downing rights at major airdromes and governmental influence in survivability of flag bearers ensues, the lone room for growing from mugwumps is to conspire. At this point in clip, planetary confederations serve the demands of both consumers and air hose concerns. As with every determination, there are good and bad effects and non all picks will satisfy everyone. Global alliances endeavour to fulfill the bulk, while prolonging the hereafter of the confederation members to supply a utile service. Until all states relax regulations around freedoms of the air and air hose foreign ownership, so as to supply a echt unfastened skies policy, these mega-conglomerates will boom. Word Count: 1343

Sunday, November 24, 2019

South Africa Aids problem essays

South Africa Aids problem essays In this project I will discuss the problems with aids, particulary in South Africa, and how its possible that this disease has become such a big problem for this country. I will give you some information about Aids, and also suggestions for what we can do to avoid it in the future. My sources have been the internet, the library and I also have a couple of friends in South Africa that have mailed me information. It has become the most important health issue for a lot of countries around the world, especially in Africa. I will know give you a very simple explanation of this extremely complex disease. Its a virus that enters the bloodstream and attacks our immune system, making it harder to defeat other infections. There exists two different types of Hiv. Hiv-1 is the most common one, and its mostly located in the First World, Asia, Latin-America and most of Africa, while Hiv-2 is geographically linked with West Africa. Hiv-1 is a more lethal disease than its counterpart, and it has a shorter incubation period. When you get infected by HIV, youre labelled HIV positive and you carry the virus for the rest of your life. Stage 1: Primary HIV infection. The first stage is known as primary HIV infection and lasts until the bodys initial immune response develops a small measure of control over the virus. This period can be last up to three weeks. In this period you will develop a lot of symptoms like night-sweats, fever, malaise, headaches and enlarged lymph glands. Stage 2: Seroconversion. The second stage is called seroconversion, in this period the body develops antibodies to ward off HIV. Even though HIV will win the battle, they bodys immune system is able to keep the virus in check for a number of years. This period usually lasts from 6-12 weeks. Stage 3: Asymptomatic Stage. After seroconversion, an HIV positive person enters an asymptomatic stage during which time ...

Thursday, November 21, 2019

The value and importance of the small firm to the world economy Essay

The value and importance of the small firm to the world economy - Essay Example This research will begin with the statement that in the recent times, the role of small firms has been recognized to be extremely important for socio-economic development. Gà «rgjaliu-Thaà §i stated that small firms in the current world economy are closely associated with employment and poverty eradication. It is claimed that small firms decentralize economic control and offer individuals a stake in the future. However, there has been constant debate being made-over the importance of small firms. Amid these constant debates, the proponents of small firms have stated that successful small firms are crucial for the global economic development. It has been claimed that small firms are the major source of innovation and development of entrepreneurship. In this section critical analysis of the article, first, the researcher wants to demonstrate the statistics presented in the article. Correspondingly, Day argued that most firms across the world are small firms based on the number of emp loyees employed. Taking the example of the United Kingdom’s (UK’s) business environment, the author has stated that 95 percent of firms in the UK employ less than 10 employees which imply that small firms are the predominant aspect of the socio-economic growth of the UK. Cromie firmly asserted that marketing in small firms is equally important as in the case of large firms. It is crucial that activities pertaining to marketing in small firms are relevant as well as appropriate considering the problems that it intends to resolve and the life cycle position of the firms.